If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. With over one billion active users, Instagram reels are a great place to start.
By taking advantage of the various features that Instagram offers, local businesses can level the playing field with larger companies. With the rise of Instagram reels, companies now have more options than ever to market their business in innovative and visually appealing ways.
This guide will cover ten different types of Instagram reels small businesses can use to promote their business. Whether you're a restaurant looking to showcase your delicious food or a local shop wishing to attract new customers, these reels will help get the job done!
1. Behind-the-Scenes Instagram Reels
A behind-the-scenes reel gives your followers a sneak peek into your business. People love learning how things are made, or the logistics behind running a business. This reel can also help humanize your brand and make you more relatable to your customers.
To create behind-the-scenes Instagram reels, simply start filming what goes on during a typical day at your business. Film everything from the morning commute, to prepping for customers, to closing up shop at the end of the day. After, add some fun music or narration to keep things engaging!
If you're not sure where to start, you can film a day in the life of one of your employees. Show off your team and what they do to make your business run smoothly.
2. Customer Testimonial
Customer testimonials show happy customers and simultaneously promote your business. When potential customers see others had a positive experience with your business, they are more likely to give it a try.
To create a customer testimonial reel, simply film your customers talking about their experience with your business. Set up a camera in your store or office or send a survey to previous customers asking them to record a video testimonial.
3. Product Showcase via Instagram Reels
Product showcase Instagram reels will allow you to show off your product in all its glory and give potential customers a taste of what they can expect with their purchase. This is great for new products or services you may be offering.
To create a product showcase reel, film a short introduction of your product. This should include information about what it is, how it works, and why people need it. Then, film a few quick clips of your product in action. Be sure to highlight the features or benefits that make it unique!
Finally, add a call-to-action at the end of your reel encouraging people to learn more or purchase your product.
4. How-To
How-to Instagram reels are a great way to show your expertise and attract new customers. If you offer a service that people might not know how to do themselves, seize this opportunity to show them how it's done!
To create a how-to reel, start by choosing a topic that you're an expert in. This could be anything from making the perfect cup of coffee to how to change a tire. Then, film a short video showing people how it's done.
5. Tips and Tricks
A tips and tricks reel is the perfect option to share your knowledge with the world! This type of reel is great for businesses that offer advice or services that might be unfamiliar to others.
To create tips and tricks Instagram reels, create a list of subjects within your areas of expertise. Once you've got a few ideas, film a short video on each topic. Include any tips or tricks that you think will be helpful to your viewers!
Remember, the goal of a tips and tricks reel is to educate and inform your viewers - keep things clear and concise. Here’s an example of a tips-and-tricks reel from Jay here at JVI Mobile Marketing:
6. FAQ
A Frequently Asked Questions (FAQ) reel addresses common questions and concerns that potential customers may have about your business. It can help to ease the potential customer’s minds and encourage them to do business with you.
Begin by brainstorming a list of commonly asked questions about your business. When making the video, answer these questions clearly and concisely!
You can also use FAQ reels as an opportunity to address negative reviews or feedback that you may have received. FAQs are a great way to show customers you're open to feedback and willing to make changes to improve your business.
Remember, always keep things positive and professional!
7. Tell Your Story on Instagram Reels
People love a good story, so why not tell them yours? A story on Instagram reels allows you to introduce yourself and your business to potential customers. In addition, this type of reel will allow you to share your company's history, mission, and values with the world!
When creating a story reel, film a few clips of your business in action. Then, include information about your company's history, mission, and values. Be sure to highlight the features and benefits that make it unique!
8. Unique Promotions
We've all seen the standard "sale" promotions, but you can get more creative with marketing, too! An unconventional advertisement stands out from the crowd and attracts new customers.
To create an unconventional promotion, brainstorm a list of unique ideas that will grab people's attention. Once you've got a few ideas, film a short video on each one. Include distinct details or benefits that make your promotion irresistible.
The goal of a unique promotion is to get people talking about your business. Go ahead and think outside the box!
9. Introduce Your Team
Your employees are the heart and soul of your business, so why not introduce them to potential customers? An introductory reel should include information about their role in the company and what they do daily. Film a few quick clips of your team in action, and be sure to highlight any special skills or talents!
Remember, the goal of an introductory reel is to show potential customers that you're a team of experts who are passionate about what you do.
10. Spotlight Your Content on Instagram Reels
Instagram Reels can be used as a tool to promote other content such as blog posts, press releases, or featured articles.
To promote other content using Instagram Reels, start by filming a short clip about the content you want to promote.
Instagram Reels can also drive traffic to your website or blog. To do this, film a short clip of your website or blog and include a link to your site in the description. Finally, encourage people to check it out!
To make it “reel” simple...
Instagram Reels will promote your business and attract new customers. By using some of the ideas in this guide, you can create killer content to help your business stand out from the crowd. When filming, keep things positive, professional, and creative. Most importantly, have fun!
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